WordPress is a fantastic platform on which to establish a website, it gives webmasters new and old near complete control over how their website appears online and allows them to add all sorts of functionality to their site that would otherwise be considered well beyond their expertise. However, as with any piece of software, there are some drawbacks and there are some important considerations you need to make with regards to Search Engine Optimisation before launching your WordPress blog.
One of the first things you need to look at when performing SEO on your WordPress blog is the permalink structure of your site. Permalinks essentially control how your URLs appear to both visitors and search engines – they allow you to present a far friendlier version of the URLs on your website which are far more aesthetically pleasing than the standard URLs offered up by WordPress. You can control how your permalinks appear by adjusting the permalinks under the settings tab in your WordPress admin panel. The best format, particularly if you have plans to appear in Google News, is to use the post_id and post-name variables.
Another limitation of WordPress is that it doesn’t give you granular control over how you Page Titles or Meta Descriptions appear – the page title in particular is one of the most important SEO factors on your website, and it’s important to ensure you insert a target keyword in there and keep the title to less than 70 characters, including whitespace, in length. An easy workaround to this problem is to install a Search Engine Optimisation plugin – two of the more popular plugins are Platinum SEO or the All in one SEO Pack. Both of these plugins will give your granular control over your page titles, and will allow you to configure other SEO options too.